Stoneslide Media will again inject a moment of reflection into the great American ritual of hedonism called the Super Bowl by airing an ad touting the virtues of the written word.
Stoneslide’s Sylvester Stonesman said, “We hope to spread appreciation for the written word at a moment when people aren’t thinking about reading much, other than, say, reading the names on various chip bags. And even then you recognize them more by the logos and the colors, don’t you? It’s true NBC claims they lost our check, and so the ad won’t be on the main broadcast, but I’m going to a Super Bowl party, and I’m going to bring my iPad and show it to everyone there, at least.”