Continuing his campaign reboot, Jeb Bush today announced a new social media strategy. Drawing on techniques he learned working for the private equity wing of Lehman Brothers, he has assembled a consortium of Super PACs that will purchase Twitter and relaunch it as Jebber. “Get it? It’s like ‘jabber’ but with Jeb,” says Jon Downs, one of Bush’s advisors. The Bush team was drawn to Twitter when they saw that the company’s stock value was falling as fast as his poll numbers. “The strategy’s simple: No one cares about anything Jeb does, so no one talks about him. We have to take over the forum for political conversation. We have some big plans. We’re going to change the like icon to an exclamation point!” Jeb’s logo famously includes an exclamation point. “People might talk about that.”