The deeply held political beliefs of the American people can’t be bought. But movie producers are betting that they can be sold.

The Stoneslide Corrective has acquired proposals prepared by major studios and independent producers to insert ideological content in movies slated to be released in the summer of 2016, just before the next US presidential election. The proposals were sent to the Super PACs of major candidates and both political parties asking for payments ranging from $50,000 to $15,000,000 in return for ideologically friendly zingers, characters, and even whole subplots. Analysts say this is merely a logical development of the increasing use of product placement in feature films in recent years. Call it ideology placement.

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A new study out of Upland Downs University has found that nearly half of conversations in the real world start with some variant of, “You know what I just saw on Facebook?” The study used observers placed in coffee shops, train stations, and public parks to record thousands of unprompted exchanges between friends, family members, and complete strangers, and found that 47.2 percent of conversations that could be observed depended on material posted in a speaker’s Facebook feed. This rate was up from 26% two years ago and just 16% in 2010.

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